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QSR / F&B
Urban Vada Pav
A vada pav chain offering 17 unique flavours and looking to strengthen digital recall and local demand.
Challenge
Strong offline presence, but needed digital visibility and flavour-focused content.
Results
- 5× footfall growth
- Massive brand recall
- Higher customer engagement
What We Did
- Shot high-engagement reels
- Highlighted 17 signature flavours
- Ran hyper-local Meta campaigns
Strategy Overview
We built reel-first content, emphasized the signature flavour range, and ran hyper-local campaigns that made the brand more memorable and drove stronger footfall.