Branding & Visual Design · Ecommerce · PPC
The Kids Store
An online kids clothing and accessories store that needed everything built from scratch — brand identity, a working ecommerce store, and paid ads to drive sales from day one.
Results
- Store conversion rate improved from 0.6% to 2.8%
- ROAS of 3.6x achieved
- CAC reduced from ₹980 to ₹390
- Monthly revenue grew from ₹1.2L to ₹5.8L
- Ads profitable within first 30 days
The Challenge
What was holding growth back
The Kids Store had good products but nothing else was working. The brand had no clear visual identity, the website was not built for actual shopping behaviour, and paid ads had never been set up properly. Every rupee spent on traffic was going to a store that was not ready to convert it.
Strategy
The Kids Store needed everything built from the ground up. No brand, no store, no ads. We decided to fix the foundation before touching the ads. No point running PPC campaigns to a broken store. First the brand, then the store, then paid traffic.
What We Did
- Built full brand identity — logo, colour palette, typography, and creative guidelines
- Built ecommerce store with fast load times, clean product pages, and easy size filtering
- Designed mobile-first checkout flow with minimal drop-off
- Launched Meta and Google ad campaigns targeting parents with young children
- Tested multiple creative angles in first two weeks and scaled what worked
Strategy Overview
The creative direction was built around what actually makes parents click — trust, quality cues, and fun visuals that feel safe and premium at the same time. We sequenced the work correctly and made sure each layer was ready before moving to the next.
By the numbers
Before vs After
| Metric | Before | After |
|---|---|---|
| Store Conversion Rate | 0.6% | 2.8% |
| ROAS | — | 3.6x |
| CAC | ₹980 | ₹390 |
| Monthly Revenue | ₹1.2L | ₹5.8L |
Key Insight
The biggest win was sequencing. Most brands run ads to an unbranded, unconverted store and wonder why nothing works. Fixing the store and brand first meant the ads had something real to work with. The creative angle that performed best was lifestyle imagery of kids in real settings — not studio shots.