SEO · Strategy & Consulting · Web Development · Lead Generation · Performance Marketing
Real Estate Pro
A real estate business helping buyers, sellers, and investors find properties across India. Needed a complete digital growth system to generate consistent leads, rank on Google, and convert website traffic into actual enquiries.
Results
- Monthly organic leads grew from 18 to 210
- Google Page 1 rankings grew from 4 to 67
- Cost per lead reduced from ₹1,800 to ₹480 — 73% drop
- Lead to enquiry rate improved from 4% to 22%
- Monthly ad ROAS improved from 1.4x to 4.1x
The Challenge
What was holding growth back
Real estate is one of the most competitive categories in Indian digital marketing. Real Estate Pro had no clear SEO strategy, a website that was not built to capture leads, and paid ads running without a proper funnel behind them. Traffic was coming but enquiries were not. Money was being spent on ads that sent people to pages that did not convert. No consulting structure meant decisions were being made without data.
Strategy
In real estate, the buyer journey is long. Someone searching for a 2BHK in Jaipur today might not buy for 3 months. So the strategy had to work at every stage of that journey. We built a full-funnel approach — SEO to capture high-intent organic searches, performance marketing to reach cold audiences and retarget warm ones, a rebuilt website to convert traffic into leads, and a consulting framework to make sure every channel was working toward the same goal.
What We Did
- Built full SEO strategy targeting high-intent real estate keywords across property types and locations
- On-page optimisation across all property listing pages and technical SEO fixes
- Local SEO set up for city and neighbourhood-level rankings
- Audited full marketing setup and identified three biggest leaks in the lead funnel
- Built monthly reporting system with clear source attribution for every lead
- Rebuilt website with lead capture at centre — enquiry form, WhatsApp CTA, and callback on every page
- Built Meta and Google ad campaigns targeting buyers and investors by location and budget
- Built WhatsApp lead follow-up sequence to nurture unconverted enquiries
Strategy Overview
Built a full SEO strategy targeting high-intent real estate keywords across property types and locations with local SEO for city and neighbourhood-level rankings. Audited the full marketing setup and identified the three biggest leaks in the lead funnel. Rebuilt the website with lead capture at the centre — enquiry form, WhatsApp CTA, and callback on every property page. Built Meta and Google ad campaigns with retargeting and a WhatsApp nurture sequence.
By the numbers
Before vs After
| Metric | Before | After |
|---|---|---|
| Monthly Organic Leads | 18 | 210 |
| Google Page 1 Rankings | 4 | 67 |
| Cost Per Lead | ₹1,800 | ₹480 |
| Lead to Enquiry Rate | 4% | 22% |
| Monthly Ad ROAS | 1.4x | 4.1x |
Key Insight
The biggest win was fixing the website before scaling the ads. Real estate brands habitually throw money at lead generation without asking why the leads they already have are not converting. In this case, the enquiry form was buried three scrolls deep on every property page. Moving it above the fold on mobile alone increased form submissions by 40% in two weeks. The second big unlock was local SEO — ranking for neighbourhood-level keywords brought in leads with far higher intent and almost no competition.