Social Media Marketing · Ecommerce · Web Development · Google Ads · Branding
Jalvayu Wellness
A Jaipur-based brand turning temple flower waste into premium organic dhoop and incense products. Needed a complete digital system to take a meaningful product story and turn it into consistent online revenue.
Results
- Monthly revenue grew from ₹1.1L to ₹5.8L — 5x increase in 6 months
- CAC reduced from ₹920 to ₹310 — 66% drop
- Website conversion rate improved from 0.7% to 3.1%
- Instagram followers grew from 640 to 11,200
- Google Ads ROAS reached 4.3x from zero
The Challenge
What was holding growth back
Jalvayu had something rare: a product with a real purpose behind it. Temple flowers that would otherwise go to waste, converted into clean-burning dhoop. But none of that story was coming through online. The branding was inconsistent, the website was not built to sell, Google Ads had never been set up, and social media was posting without any real direction. A product this good was being discovered by almost nobody.
Strategy
The product story was the biggest asset and it was being completely wasted. Sustainability, spirituality, and purpose-driven buying are all strong purchase motivators for the right audience. So we built everything around that story first. Branding and growth work to give the story a visual and verbal identity. A rebuilt ecommerce website to convert people who landed there. Social media marketing to build an audience that genuinely connected with the mission. And Google Ads to capture high-intent buyers already searching for organic dhoop and incense products.
What We Did
- Rebuilt full brand identity around the flower-to-dhoop story with logo, colour palette, and packaging direction
- Built brand messaging framework consistent across every channel
- Redesigned and developed ecommerce store with product pages, benefit-led copy, and optimised checkout flow
- Cut page speed from 8 seconds to under 2.5 seconds
- Built full Instagram content system with behind the scenes, product use, and founder story Reels
- Launched Google Ads campaigns targeting organic dhoop and natural incense buyers
- Set up shopping ads for product-level visibility
- Built retargeting campaigns for website visitors who did not purchase on first visit
Strategy Overview
Rebuilt the full brand identity around the flower-to-dhoop story — earthy, premium, and purposeful. Redesigned the ecommerce store with the brand story woven into every page. Page speed cut from 8 seconds to under 2.5 seconds. Built a full Instagram content system with behind the scenes content, spiritual lifestyle posts, and founder story Reels. Launched Google Ads campaigns targeting organic dhoop and natural incense buyers with shopping ads and retargeting.
By the numbers
Before vs After
| Metric | Before | After |
|---|---|---|
| Monthly Revenue | ₹1.1L | ₹5.8L |
| CAC | ₹920 | ₹310 |
| Website Conversion Rate | 0.7% | 3.1% |
| Instagram Followers | 640 | 11,200 |
| Google Ads ROAS | 0 | 4.3x |
Key Insight
The behind the scenes content of the actual flower collection and dhoop-making process was the single best performing content type across the whole project. It consistently got saved and shared because people had never seen where dhoop actually comes from. That authenticity built more trust than any product-focused post. On Google Ads, shopping campaigns for specific product searches brought in buyers with far higher intent than broad wellness keywords — lower volume, much higher conversion rate, and a ROAS that justified scaling quickly.